Hearing Aids

Information about hearing aid fittings, types & brands, hearing aid maintenance and more.

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Hearing Aids

For over 90% of patients with hearing loss, hearing aids are the best and only treatment option. Hearing aids allow you to enjoy day to day life without missing out on the noises around you. As industry technology continues to advance, patients can now enjoy a wide range of options to choose from. Whether you’re looking for a device with the latest features and options, or simply want something basic yet functional, the team at Applied Hearing Solutions has a wide range of hearing aid styles to recommend from based on your wants and needs.

Types of Hearing Aids: Wearing Styles

Today, there are more hearing aid styles available than ever before. This wide range of options falls into two types of styles: Behind-the-ear (BTE) and In-the-ear (ITE). Below is an overview of these styles. In the end, the best hearing aid for you will address your unique hearing ability, lifestyle, and budget.

Behind-the-ear (BTE) Hearing Aids

BTE hearing aids sit behind or on top of the outer ear with a tube that connects to an ear tip or mold inside of the ear canal. BTE’s offer the widest range of features, colors, sizes, battery types, and degrees of power. Today, they’re offered in small, discreet designs that are often unnoticeable when worn. There are a variety of BTE styles available including:

Mini BTE
mini bte hearing aid

Mini BTEs are the smallest of the BTEs and equipped with a soft tip at the end of the tubing to enable airflow and sound to enter the ear canal along with the amplified sounds, creating a more natural experience.

BTE with Earmold
types of hearing aids

BTEs with Earmolds are designed with a custom earmold at the tip of the discrete tubing directing sound into the ear canal. These have a longer shape that follows the contour of the outer ear and enables them to house more features and power.

Receiver in Canal (RIC)
ric hearing aid style

BTEs with Earmolds are designed with a custom earmold at the tip of the discrete tubing directing sound into the ear canal. These have a longer shape that follows the contour of the outer ear and enables them to house more features and power.

In-the-ear (ITE) Hearing Aids

ITE hearing aids are worn in the ear instead of resting behind it, and are custom-fit based on an impression of the ear. There are a variety of ITE styles available including:

Invisible in Canal (IIC)
ite hearing aids

Invisible in Canal (IIC) instruments are the smallest custom hearing aids available. They sit deep within the canal and are nearly invisible to the naked eye.

Completely in Canal (CIC)
cic hearing aids

Completely in Canal (CIC) instruments fit into the ear canal, but not as deeply as the IIC models. Slightly larger than the IIC, they are still relatively hard to see.

In the Canal (ITC) or Half Shell
ric hearing aid style

In the Canal (ITC) instruments sit in the lower portion of the outer ear bowl. Since they are slightly larger than the CIC, they are able to hold additional features, including a larger battery, directional microphones, and volume controls.

In the Ear (ITE) or Full Shell
 ite hearing aid style

In the Ear (ITE) instruments fill the entire outer ear bowl. Their larger size allows for more features and functions, including a larger battery, directional microphones, volume controls, and larger receivers for more severe hearing losses.

Hearing Aid Brands

When it comes to your hearing health, only the best options on the market will do. At Applied Hearing Solutions we partner with industry leaders who continue to create innovative products for patients around the world. Dr. Olson’s extensive experience in the hearing industry allows him to be your partner in learning about the hearing aids that are right for you.

Below is a list of the manufacturers we most often recommend for our patients. In addition to the brands listed below, we can also service hearing aids by Widex, Unitron, Siemens, Sonic and more.

Phonak Hearing Aids
phonak hearing aids

Phonak is a leading manufacturer of hearing aids and committed to changing the lives of their wearers. They place their emphasis on finding solutions for even the most challenging hearing impairments and put as much effort into educating hearing care professionals as they put into their products.

With a full range of hearing products and new rechargeable hearing aid technology, users can now enjoy superior hearing performance while freeing themselves from the hassles of disposable batteries. Phonak’s Lyric® model is the first extended-wear (essentially invisible) hearing aid to hit the market, enabling wearers to leave it deep within their ear canal for months at a time.

Along with their new custom-made titanium hearing aids offering unparalleled performance with discreet placement, and hearing aids equipped with Binaural VoiceStream™, Roger Wireless, and AutoSense OS technologies, Phonak is propelling hearing technology fast into the future.

ReSound Hearing Aids
resound hearing aids

ReSound is a leading hearing aid manufacturer that offering innovative hearing solutions. Combining original thinking and design with premium technology, ReSound has been making a strong name for itself since its inception in 1943 by Dr. Rodney Perkins of Stanford University.

ReSound’s wide range of hearing aids boast useful and unique technologies, including iSolate Nanotech™ protective coatings to reduce moisture damage and a breakthrough remote microphone design that better utilizes the shape of the ear to overcome typical distortions and problems with sound localization.

ReSound has also optimized the use of Smart Hearing™ smartphone apps for easy customization of hearing aid settings in their recent LiNX 3D model. Getting hearing aids to achieve their best results for your unique lifestyle has never been easier.

Oticon Hearing Aids
oticon hearing aids


Founded in 1904, Oticon is one of the oldest and most respected hearing aid manufacturers in the world. With revolutionary technology and a People First promise, Oticon offers a wide range of revolutionary hearing aids for every lifestyle.

As the second-largest manufacturer of hearing aids and over 100 years of experience in the hearing aid industry, Oticon continues to push the boundaries of what hearing assistive technologies can do. Their recent introduction of BrainHearing™ and OpenSound Navigator™ technologies have set the bar for what hearing aids can offer.

These innovative platforms employ powerful processing abilities, including the ability to scan the sound environment 100 times per second to process and balance each sound individually. The end result is a reduction in the amount of work the brain must do to focus on and process sounds in difficult listening situations.

These features are present in Oticon’s Opn® line of hearing aids—the world’s first internet-connected hearing aids.

Starkey Hearing Aids
starkey hearing aids

Starkey is a leading hearing aid manufacturer based out of Minnesota. Their hearing solutions are designed to bring people together by helping to empower them to reach their full potential. When digital hearing aids revolutionized the hearing aid industry in the 1990’s, Starkey bolstered their Research & Development team by nearly 500 additional innovators. The results since then have been nothing short of impressive.

Starkey has focused its technological development in recent years on increased wireless connectivity, including a Made for iPhone® line of hearing aids, and enhanced listening capabilities for everything from a conversation in a crowded restaurant to a live jazz concert. With a complete line of hearing aids for every type and level of hearing loss, Starkey continues to attract patients looking for the best that modern hearing aids have to offer.

Signia Hearing Aids
signia hearing aids

Signia, formerly known as Siemens, is a leading hearing aid manufacturer offering a full range of hearing aids for types and levels of hearing loss.

Established in 1847, Signia has earned a reputation over the last century and currently supplies one in every four hearing aids across the globe. Their leading hearing aid technology enables users to hear better with less effort.

Signia’s proprietary hearing technology mimics how the brain uses audible information from both ears to process sounds, creating a more natural listening experience and better sound localization. They’ve also introduced hearing aids with direct connectivity to iPhones® and mobile applications for easy, wireless control over your hearing aid settings.

Hearing Aid Fittings & Programming

The process of purchasing and adjusting to hearing aids doesn’t have to be challenging, and at Applied Hearing Solutions we follow industry best practices with extreme precision to ensure that you are set up for success.

The importance of a properly fitted and programmed hearing aid cannot be emphasized enough, and our team will go above and beyond to make sure you get years of the highest quality and most consistent hearing possible from your hearing devices. Learn more about the process of hearing aid fittings & programming.

What are real ear measurements?

Instead of programming your devices according to manufacturer programming recommendations and using the power of suggestion to confirm that you are hearing well, Dr. Olson takes a different approach utilizing Real Ear Measurement. Learn about the importance of Real Ear Measurement.

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