Hearing Aids

Information about hearing aid fittings, types & brands, hearing aid maintenance and more.

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Hearing Aids

For over 90% of patients with hearing loss, hearing aids are the best and only treatment option. Hearing aids allow you to enjoy day to day life without missing out on the noises around you. As industry technology continues to advance, patients can now enjoy a wide range of options to choose from. At Applied, we offer a wide range of name-brand hearing aids, including Oticon More, Oticon Own, Resound Omnia, Starkey Evolv, Signia Pure AX, Phonak Lumity, Phonak Lyric and more. Whether you’re looking for a device with the latest features and options, or simply want something basic yet functional, the team at Applied Hearing Solutions has a wide range of hearing aid styles to recommend from based on your wants and needs.

Types of Hearing Aids: Wearing Styles


Today, there are more hearing aid styles available than ever before. This wide range of options falls into two types of styles: Behind-the-ear (BTE) and In-the-ear (ITE). Below is an overview of these styles. In the end, the best hearing aid for you will address your unique hearing ability, lifestyle, and budget.

Behind-the-ear (BTE) Hearing Aids

BTE hearing aids sit behind or on top of the outer ear with a tube that connects to an ear tip or mold inside of the ear canal. BTE’s offer the widest range of features, colors, sizes, battery types, and degrees of power. Today, they’re offered in small, discreet designs that are often unnoticeable when worn. There are a variety of BTE styles available including:

In-the-ear (ITE) Hearing Aids

ITE hearing aids are worn in the ear instead of resting behind it, and are custom-fit based on an impression of the ear. Further reading: the benefits of custom hearing aids.

There are a variety of ITE styles available including:

All Styles and sizes

Completely in Canal (CIC)
cic hearing aids

Completely in Canal (CIC) instruments fit into the ear canal, but not as deeply as the IIC models. Slightly larger than the IIC, they are still relatively hard to see.

Invisible in Canal (IIC)
ite hearing aids

Invisible in Canal (IIC) instruments are the smallest custom hearing aids available. They sit deep within the canal and are nearly invisible to the naked eye. Read more about the best invisible hearing aids.

In the Canal (ITC) or Half Shell
ric hearing aid style

In the Canal (ITC) instruments sit in the lower portion of the outer ear bowl. Since they are slightly larger than the CIC, they are able to hold additional features, including a larger battery, directional microphones, and volume controls.

Mini BTE
mini bte hearing aid

Mini BTEs are the smallest of the BTEs and equipped with a soft tip at the end of the tubing to enable airflow and sound to enter the ear canal along with the amplified sounds, creating a more natural experience.

BTE with Earmold
types of hearing aids

BTEs with Earmolds are designed with a custom earmold at the tip of the discrete tubing directing sound into the ear canal. These have a longer shape that follows the contour of the outer ear and enables them to house more features and power.

In the Ear (ITE) or Full Shell
 ite hearing aid style

In the Ear (ITE) instruments fill the entire outer ear bowl. Their larger size allows for more features and functions, including a larger battery, directional microphones, volume controls, and larger receivers for more severe hearing losses.

Receiver in Canal (RIC)
ric hearing aid style

BTEs with Earmolds are designed with a custom earmold at the tip of the discrete tubing directing sound into the ear canal. These have a longer shape that follows the contour of the outer ear and enables them to house more features and power.

Hearing Aid Brands

When it comes to your hearing health, only the best options on the market will do. At Applied Hearing Solutions we partner with industry leaders who continue to create innovative products for patients around the world. Dr. Olson’s extensive experience in the hearing industry allows him to be your partner in learning about the hearing aids that are right for you.

Below is a list of the manufacturers we most often recommend for our patients. In addition to the brands listed below, we can also service hearing aids by Widex, Unitron, Siemens, Sonic and more.

Phonak Hearing Aids
phonak hearing aids

Phonak is a leading manufacturer of hearing aids and committed to changing the lives of their wearers. They place their emphasis on finding solutions for even the most challenging hearing impairments and put as much effort into educating hearing care professionals as they put into their products.

With a full range of hearing products and new rechargeable hearing aid technology, users can now enjoy superior hearing performance while freeing themselves from the hassles of disposable batteries. Phonak’s Lyric® model is the first extended-wear (essentially invisible) hearing aid to hit the market, enabling wearers to leave it deep within their ear canal for months at a time.

Along with their new custom-made titanium hearing aids offering unparalleled performance with discreet placement, and hearing aids equipped with Binaural VoiceStream™, Roger Wireless, and AutoSense OS technologies, Phonak is propelling hearing technology fast into the future.

Phonak's latest hearing aid is the Phonak Lumity. They also offer the Phonak Lyric invisible hearing aid.

ReSound Hearing Aids
resound hearing aids

ReSound is a leading hearing aid manufacturer that offering innovative hearing solutions. Combining original thinking and design with premium technology, ReSound has been making a strong name for itself since its inception in 1943 by Dr. Rodney Perkins of Stanford University.

ReSound’s wide range of hearing aids boast useful and unique technologies, including iSolate Nanotech™ protective coatings to reduce moisture damage and a breakthrough remote microphone design that better utilizes the shape of the ear to overcome typical distortions and problems with sound localization.

ReSound has also optimized the use of Smart Hearing™ smartphone apps for easy customization of hearing aid settings in their recent LiNX 3D model. Getting hearing aids to achieve their best results for your unique lifestyle has never been easier.

Their latest hearing aid is the Resound Omnia.

Oticon Hearing Aids
oticon hearing aids


Founded in 1904, Oticon is one of the oldest and most respected hearing aid manufacturers in the world. With revolutionary technology and a People First promise, Oticon offers a wide range of revolutionary hearing aids for every lifestyle.

As the second-largest manufacturer of hearing aids and over 100 years of experience in the hearing aid industry, Oticon continues to push the boundaries of what hearing assistive technologies can do. Their recent introduction of BrainHearing™ and OpenSound Navigator™ technologies have set the bar for what hearing aids can offer.

These innovative platforms employ powerful processing abilities, including the ability to scan the sound environment 100 times per second to process and balance each sound individually. The end result is a reduction in the amount of work the brain must do to focus on and process sounds in difficult listening situations.

These features and more are present in their latest line of hearing aids — Oticon Own and Oticon More.

Starkey Hearing Aids
starkey hearing aids

Starkey is a leading hearing aid manufacturer based out of Minnesota. Their hearing solutions are designed to bring people together by helping to empower them to reach their full potential. When digital hearing aids revolutionized the hearing aid industry in the 1990’s, Starkey bolstered their Research & Development team by nearly 500 additional innovators. The results since then have been nothing short of impressive.

Starkey has focused its technological development in recent years on increased wireless connectivity, including a Made for iPhone® line of hearing aids, and enhanced listening capabilities for everything from a conversation in a crowded restaurant to a live jazz concert. With a complete line of hearing aids for every type and level of hearing loss, Starkey continues to attract patients looking for the best that modern hearing aids have to offer.

Their latest hearing aid is the Starkey Evolv.

Signia Hearing Aids
signia hearing aids

Signia, formerly known as Siemens, is a leading hearing aid manufacturer offering a full range of hearing aids for types and levels of hearing loss.

Established in 1847, Signia has earned a reputation over the last century and currently supplies one in every four hearing aids across the globe. Their leading hearing aid technology enables users to hear better with less effort.

Signia’s proprietary hearing technology mimics how the brain uses audible information from both ears to process sounds, creating a more natural listening experience and better sound localization. They’ve also introduced hearing aids with direct connectivity to iPhones® and mobile applications for easy, wireless control over your hearing aid settings.

Read about the new Signia AX hearing aids.

Hearing Aid Fittings & Programming

The process of purchasing and adjusting to hearing aids doesn’t have to be challenging, and at Applied Hearing Solutions we follow industry best practices with extreme precision to ensure that you are set up for success.

The importance of a properly fitted and programmed hearing aid cannot be emphasized enough, and our team will go above and beyond to make sure you get years of the highest quality and most consistent hearing possible from your hearing devices. Learn more about the process of hearing aid fittings & programming.

What are real ear measurements?

Instead of programming your devices according to manufacturer programming recommendations and using the power of suggestion to confirm that you are hearing well, Dr. Olson takes a different approach utilizing Real Ear Measurement. Learn about the importance of Real Ear Measurement.

Hearing Aid Maintenance

Any hearing aid wearer knows how important these small devices are to enhancing your day to day life, and taking proper care of them is crucial to their continued functionality. While caring for your hearing aids isn’t complex or time-consuming, they do require cleaning and proper storing in order for them to work well. Click here for Dr. Cliff's Guide to Cleaning & Caring for your Hearing Aids.

Hearing Aid Repair

Rest assured that the team at Applied Hearing Solutions is here to help, with state-of- the-art tools and years of experience in repairing hearing aids. Once you bring your device to our office, we will thoroughly diagnose your hearing aid and determine the cause of the problem.

In many cases, we can perform the needed repairs on the same day, leaving you with as little downtime as possible. Click to learn more about our Hearing Aid Repair Services.

Getting Used to Hearing Aids as a First-Time Wearer

Hearing aids are incredible tools that allow us to reconnect with our loved ones and the world around us. If you've had untreated hearing loss for some time, being a first-time user of hearing aids will take some getting used to.
Many people put off treating their hearing loss for five to seven years. We may become acclimated to duller noises and muted speech during this time. When we acquire new hearing aids, the newfound ability to perceive sounds might be overwhelming.

Remember that this is only a temporary situation, and you'll quickly adjust to the experience and benefits of wearing hearing aids, but it will take some time and work. Here are some suggestions for getting used to new hearing aids.

Be patient with yourself. Because most types of hearing loss occur gradually, we tend to overcompensate in various ways. Our brains, in particular, become accustomed to hearing with only partial sound information, and hearing aids help to correct this by giving cleaner sound signals. As a result, our brains have to work harder to cope with the audio information stream that hearing aids provide.

Go slowly. Spend an hour or two with your hearing aids when you initially bring them home. Gradually increase to three or four hours, then six, and so on. You'll eventually be able to wear your hearing aids for the majority of your waking hours.

Practice makes perfect. Your own voice may sound strange in your head as you speak with new hearing aids. Read aloud to yourself with your hearing aids to become used to your voice. Practice conversations with one speaker and then graduate to more speakers as your confidence with your hearing aids grows. Hearing aids allow us to reconnect with those we care about; take advantage of this opportunity to practice listening to various voices and focusing on specific speakers.

How Can You Tell If You Need New Hearing Aids?

There may have been changes in your hearing, it may have been five or more years since you received new hearing aids, or there may be some niggling concerns with the hearing aids you are now wearing - all of these are reasons to consider new hearing aids.

You've had your hearing aids for more than five years. Hearing aids have a five-year life expectancy. Some last longer, while others do not, because they age and have a lifespan of three to seven years. Hearing aids do not exist in a perfect world, and they are exposed to a wide range of situations. There are wax and moisture issues in the ears and environmental issues, including water, dust, and debris. All of this can hasten their decline.

Your lifestyle has changed. Changes in your job, home life, hobbies, or social group can provide new challenges for your hearing aids. Perhaps your profession has changed, and you're now required to attend more conferences or make sales calls in loud surroundings. The requirements for your hearing aids may have changed as a result of some adjustments.

Your hearing needs have changed. If you notice a change in your hearing abilities, you may need to upgrade your hearing aids, as not all hearing aids work with all hearing loss levels. The first step is to make an appointment with us for a hearing test. This will allow us to determine if your hearing ability has changed since you first received your hearing aids. Following your hearing test, we will be able to guide you through all of the options for hearing aids that best meet your needs and budget.

Other Hearing Aid Information

Hearing Aids for Tinnitus
Bluetooth Hearing Aids
Rechargeable Hearing Aids

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