AGX Hearing Aids Brand Review

By: Dr Cliff Olson
July 3, 2019
Video Transcript

There isn't a lot of information on the AGX brand of hearing aids when you do a simple google search.  In fact, the only place you may find info on the AGX brand is on the AGX Hearing Website:  AGX isn't a hearing aid manufacturer.  They do not make their own hearing aids.  AGX is a rebranding of several different hearing aid brands, which are only available for sale in Audigy Group practices.  Audigy Group is a practice management group.  They help hearing aid clinics run their business by providing office management help, and also act as a hearing aid buying group.  Having worked in an audiology practice, I was able to get an inside look at what the AGX brand is.  

AGX devices are rebranded devices from ReSound, Starkey, Signia, Widex, and Oticon.  Each of these manufacturers make their own hearing devices and replace their brand name with the AGX brand.  Why does Audigy do this?  Well, there are 2 main reasons.

Reason #1 - It prevents comparison shopping. Since all Audigy practices pretty much offer technology for the same prices, if you try to compare prices on AGX products specifically, you will find prices to be almost identical.  It also prevents you from price comparing to the identical name brand devices from the prior mentioned major manufacturer brands.  

Reason #2 - AGX devices are Locked. Locked hearing aids are perhaps my single biggest pet peeve.  This prevents you from taking your AGX hearing aids to anywhere that isn't an Audigy practice.  Even if the practice you want to go to works with the original Major hearing aid brand before it was rebranded AGX.  This essentially restricts your access to care.  One other thing that you may notice when researching the AGX Hearing Aid Brand is the term "Audigy Certified".  Audigy Certification is a certification that a clinic receives when they sign on with Audigy for practice management services.  Audigy has developed a 4 step sales process that their practices use.

However, not all Audigy Certified practices follow this process.  There are no specific standards that must be upheld to become an Audigy Certified practice, unless this has changed since I worked in one.  So what should you do if you find yourself in one of these Audigy Practices that recommends the AGX Brand?  I would request the non-AGX branded version of the devices.

Each Audigy clinic can still order non-AGX branded devices.  This way, you can price compare if necessary, and you won't be limited to only taking your devices to an Audigy clinic since the hearing aids won't be locked.  The only occasion that I think it is okay to purchase the AGX brand is if the provider who dispenses them is phenomenal and follows Best Practices like Real Ear Measurement among other things.

Dr. Cliff's Thoughts
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